Every industry and organization hold events. These events can be to fundraise, to celebrate a milestone, or to showcase to clients, current and prospective, the work that is undertaken by your enterprise. Whatever reason you hold an event, you should aim to make it as eco-friendly as possible. If we made all our business practices more environmentally conscious, then the world would be a greener, better place. Start today and do your part to reduce your environmental footprint by following these steps:
1. Keep it Digital
One of the easiest ways to reduce waste is to keep the event branding, invitations, and updates online. That way you can reach a greater number of people without using paper or ink. All you need to do is make a poster that is catchy and informative so that when it is shared everyone will know what the event is, when and where it is, and how much it might cost.
If you really do need to use traditional paper products to help advertise your event, use recycled paper and ensure that the design is great enough that people will want to take home as keepsakes. That way, your later events will likely see a lot of repeat guests.
2. Reduce Your Environmental Impact
It’s not just what how you advertise your event that can make an environmental impact. Being eco-friendly means reducing the impact that your event as a whole will have on the environment; this includes everything from the amount of CO2 produced by your guests when they travel to your event, the waste produced before, during and after the event; and even the sustainable value of the products you have sourced for consumption.
3. Focus on Companies with the Same Ideals as You
If you want to host an environmentally friendly event, you must consider the supply chain, and the non-obvious areas where you can improve your green credentials to reduce the environmental impact your event will have. When you market the event as environmentally friendly, but use products that the most damage to the environment, you aren’t being ecological. You must use companies that share your ideas and can provide environmentally friendly and sustainable decorations, food, and more. That way you can ensure that everything, from the coffee you drink all the way up to the corporate gifts you provide attendees are eco-friendly.
One of the last things that you can do, is to ensure that any garbage and waste produced as a result of the event is recycled. If you used eco-friendly suppliers, you will be assured that their products and packaging are recyclable. If you did not, you will have to roll your sleeves up and manually recycle.
Global warming is a fact. Environmentally friendly and renewable resources are the future. As such, you need to evolve your company so that it reduces its environmental impact, and maintains sustainable practices. Not only is this a good move for the environment, it’s a great marketing tactic to attract new guests, customers, and even business partners.