The blind capitalist mentality of consuming and take needs to stop. We need to not only be conscious of our businesses sustainability, but we need to give back. The community needs to come together, and it needs to work towards making life better for all. Trickle-down economics doesn’t work. Each and every company instead needs to do its part to make sure that not only is it paying its employees’ fair wages along with all ends of the production spectrum, but it’s also giving back. This means charity; it means putting programs in place that help the children and those in need. It means improving the communities that benefit them the best.
There are many ways that you can give back to your community. As an added benefit, each and every method below is also a great way to advertise your company and your integrity. No one wants to buy from a company that they don’t trust, and giving back is not only how you’ll become more reputable, but it’s also how you’ll get free press. Give back and boost your business by using these methods:
Hold Fundraising Events
One of the avenues that you can give back to your community is to hold fundraising events. These events can be fun, they can be used to bring the community together, and they can be invaluable towards your brand image. Work with your local charities, community outreach programs, and even schools to help pull together a great event. Have your branding throughout, sell your products or services at the event, or even just offer special discounts or deals in exchange for an email signup.
Hold exciting events and auctions to increase the amount of money donated, while also covering the costs of the event itself. For instance, you could buy Kawasaki Ninja bikes and race them as a main event, and then sell those bikes for auction afterward. There are so many ways that you can fundraise, and the more experience you have, the better your events will be, so make it an annual tradition!
Start Community Programs
The other way that you can help improve the community is to start and sponsor community programs. This means organizing programs that others can join, offering the space for them to conduct their meetings in, or just generally hold events that help the community. For instance, you can create a community program that helps children go to summer camp, or helps fund after-school activities in the arts. You can also hold community clean-up events that will help beautify the city.
The more you do for your community, the better your community will be. Being a community leader is difficult, yes, but it can be invaluable. Make your community better, bring more money into your community. The more money your community has, the more they have to spend at your store. As a bonus, all the local news coverage will help you on the global front as well, as link-backs are the best way to raise your ranking on search engines.
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