To run your business smoothly and successfully, you will need several tools to help you with your operations. Some of these tools are for promoting your business, advertising, customer support, marketing, and also for driving more traffic to your website. We have gathered a number of powerful tools here that will help your business grow.


Website building tools for small business

No matter what your business is, having a website is the first step to a successful business in today’s world. There is a huge number of customers who shop online today, and if you do not target this audience, your competitors will have an edge over you. It has also become a common trend of customers to check out or find more information on the web before they make a purchase or before they call for services. You can easily build a business website without going to a web design company or agency, using some of the free tools listed below. These tools will help you create professional websites without the cost of a designer. Most of these sites have easy-to-use website builders. Below is a list of 5 useful web building tools to create your unique website, online store, or blog site.


This website gives you an easy-to-use tool for creating a professional websites for your business. You can easily create unique websites using templates provided or you can have your website custom designed by them. They also have many small business packages designed to give your business a boost and to fit the unique needs of any business. The specialized packages have to be purchased. The lowest priced package starts at $20 a month.

2. GoDaddy

At GoDaddy, you are able to register your domain and also choose from various packages that include professional site builders, SEO, and hosting packages. You can easily design using their web templates and launch your website within minutes. They have a huge variety of tools and options to support your website and increase traffic.


This is a simple tool that allows you to build your own personal website or business website with their website builder or Content Management System (CMS). This site is suitable for both first-time users and advanced users. It has a large collection of templates and free packages. But, the paid version is recommended because of its ad-free features.

4. Yola

Yola helps businesses grow with their hosting services and easy-to-use drag and drop feature on its website builder tool. Anyone can build a professional looking website as well as manage sites with its easy CMS platform. Several packages are available to quickly launch your site and gain visibility on the internet.

5. Weebly

Weebly is a very simple way of creating your own website with the best value given in their free packages. Their free packages are ad-free and have no bandwidth restriction. You can even point to your own domain for free. The only problem is that they have a limited number of templates.


Customer service & communication tools

If you want to run a successful business and build your reputation, you must keep your customers happy. Happy customers will always comeback and give you more business, as well as refer more customers to you. As your business grows, keeping and maintaining your customer database might become challenging. We are going to show you some useful customer service tools for easy customer care and help you to provide proper attention to your customers.

1. Lighthouse

Lighthouse allows you to efficiently file tickets, prioritize issues, and collaborate with your clients for quality assurance.

2. Zendesk

This is a very useful customer support tool that allows you to respond to your customers very quickly. It also keeps a record of interactions with your customer care team and it also contains templates for answering most commonly asked questions.

3. Google voice

This allows you to respond to voice messages when the Google voice number is dialed from Gmail. A support team member is able to check the inbox and handle customers in the regular flow of a business day. With Google voice, instant messaging and video chat is also possible.

4. OfficeSuite

This is a great product by Broadview Networks that makes communication simple. It also makes video calling, conference calling, and nationwide calling easy with Mobile Twinning. You are able to receive all mobile calls on your desktop or laptop.

5. Jira

JIRA is the tracker for team planning and building. It helps teams to capture and organize issues, assign work, and follow team activity. It allows you to keep record of your employees, manage and assign work, keep records, and provide better service to customers.

raise the bar

Online marketing & SEO tools

1 MailChimp

MailChimp makes email marketing simple. It has a collection of Newsletter templates, with ability to customize designs your own way.

2. SpyFu:

SpyFu allows you to analyze markets, research keywords, and compare SEO techniques with your competitors for better exposure in the market.

3. HubSpot:

This is highly useful marketing software that makes SEO research, blogging, and automatic marketing easy.


4. SEO PowerSuite

This is a powerful and essential tool for SEO and online marketing that has all the benefits of Google analytics. You may track your site keywords and research new keywords for better results on search engines. It has many options and settings for global, as well as regional, and Google places results. This tool can save you time and increase your traffic very easily.

Keep reading our blogs and you will find more useful tips and tools for your business. Starting a new business? Download our free eBook Unleash the Entrepreneur in You!

Source: Balanced Life Team

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